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Our philosophy is set in stone

Intellectual virtue can be seen as an intricate set of attributes including curiosity, thoughtfulness, intellectual courage and perseverance in quest for the truth, a willingness to think deeply about the world and analyse it, to judge and self-correct, an openness to the views of others and other elements, developed through practice.


Our company is a research based enterprise that strives to help individuals develop their intellectual virtue. We do this by taking our thinking further through questioning and reflecting, acknowledging other peoples perspectives, and being critical of how we can shift our thinking to better our lives. We focus on how our brain and mind coexist, and how they work together when we learn. The more we get into the habit of self-reflecting, the easier it becomes to control our thoughts and make better connections. Being able to take control of our thinking makes us more productive, creative, and constructive in transforming unfavourable situations into a desired possibility. These bracelets strive to be a reminder to self-reflect and persevere.


Socrates believes that all thinking is flawed and incomplete, however, we have the ability to further develop these ideas. Our society is so focused on the answer that it gives us tunnel vision going through life. It stops our brains from thinking further. Socrates states that our thoughts are merely rough drafts and should always be under revision. This type of critical thinking promotes executive level thinking.



Do you ever have those days where you don't feel like "yourself"? Emile Durkheim believed that there really is no such thing as "yourself". Your actions are based on the "collective mind" which is dependent on your environment and the social facts that influence your actions.

To every situation, individuals bring influences from the past, this affects your feelings, ideas, and motives. These influences can assist in understanding why people do things that are not like themselves.


When you receive a bracelet, there will be a question card in which you can reflect on and share your opinions on the forum if you wish. To get the most out of the self-reflection, it is beneficial to contribute to the forum. Reading other peoples forum posts allows you to gain another perspective and thought process.















Caine, R. (2009). 12 brain/mind learning principles in action (2nd ed.). London: SAGE.

Fisher, R. (2008). Teaching Thinking (3rd ed.). Continuum .

Johnston, J. (2006). Inquiry and Education. Albany: State University of New York Press.

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